Monks at Portsmouth Abbey Use Web in Recruitment – NYTimes.com

So the monks, who for centuries have shied away from any outside distractions, have instead done what many troubled organizations are doing to find new members — they have taken to the Internet with an elaborate ad campaign featuring videos, a blog and even a Gregorian chant ringtone.

“We’re down in numbers, we’re aging, we feel the pressure to do whatever we can,” said Abbot Caedmon Holmes, who has been in charge of the abbey since 2007. “If this is the way the younger generation are looking things up and are communicating, then this is the place to be.”

That place is far from the solitary lives that some may think monks live. In fact, in this age of all things social media, the monks have embraced what may be the most popular of form of public self-expression: a Facebook page, where they have uploaded photos and video testimonials.

A new Web site (portsmouthabbeymonastery.org) answers questions on how to become a monk — one F.A.Q.: “Do I have to give up my car?” (yes) — and print ads announce that “God Is Calling.” Some monks will even write blogs.

via Monks at Portsmouth Abbey Use Web in Recruitment – NYTimes.com.